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U.S. Highbush Blueberry Council

Blueberry Marketers

U.S. Chain Menu Trends

Recent USHBC-commissioned research from Technomic indicates major growth in blueberries’ presence on restaurant menus.

The 2014 study shows that overall blueberry mentions on top chain restaurant menus have increased 97 percent since 2007, with blueberries appearing across all categories and sectors1. Fresh blueberry mentions were up more than 176 percent in the same time period1.

1.Technomic, Inc., January 2014

Chain Menu Research News Release

Top U.S. chain menus are responding to growing demand for blueberries and other healthy, flavorful options. View release.

Chain Menu Research Summary

As restaurants work hard to offer healthier options that taste good, and there’s evidence that more chains are menuing more blueberries. Download the Executive Summary to view more insights.

Consumer Usage & Attitudes

The USHBC’s nationwide survey, conducted in 2004, 2008 and 2013 with Hebert Research, provides insights into consumer usage and attitudes toward blueberries.

The 2013 study showed that Americans are nearly twice as likely as they were nine years ago to buy blueberries in the coming year, and the number of households saying they’ve purchased blueberries within the past month (69 percent) has nearly doubled since 20082.

Today’s blueberry consumers are also trending younger and more diverse; they’re more likely to be 35-44 year-olds (often parents with kids at home) and minorities than they were in 20042.

2. Hebert Research, 2013

Consumer Usage News Release

Today’s blueberry consumers are trending younger, more diverse, and more likely to see blueberries as part of a healthy lifestyle. View release.

Consumer Usage Summary

More than half of Americans have seen news stories about the health benefits of blueberries, with the web being a top news source. Download the Executive Summary to view more marketing insights.

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Download Consumer Usage Summary

More than half of Americans have seen news stories about the health benefits of blueberries, with the web being a top news source. Download the Executive Summary to view more marketing insights.

USHBC UA Study Executive Summary
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