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U.S. Highbush Blueberry Council

Successful Blueberry Promotions

Now more than ever, kids come to college with lofty food expectations. They want it healthy, they want it tasty, and they want it experienced in bold new ways. Here’s how three leading universities are using blueberries to keep their students coming back for more.

Penn State

Penn State used contests and flavor-packed blueberry recipes to rejuvenate students through finals week.

The menu:

  • Zesty Blueberry BBQ Sauce with Grilled Chicken
  • Roast Pork with Blueberry-Bourbon Sauce
  • ‘Fresco y Caliente’ Blueberry Salsa

The experience:

  • Blueberry Milkshake Slurping Contest – even the losers won this one!
  • Gentlemen, Start Your Blueberries: Blueberries rolled to the finish line as students used straws to blow them into position. Winners got their choice of prizes.
  • Friday Free Giveaway: Blueberry Muffins at breakfast and lunch, and Blueberry Bread at dinner.
  • Appearances by the ‘Blueberry Boy’ covered in blue balloons.
  • Friendly staff outfitted blue fleece hats.

East Carolina University

Trivia and creative presentations continue to draw East Carolina crowds and brighten each student’s daily routine.

The menu:

  • Chicken with Blueberry BBQ Sauce
  • Blueberry Compote over Vanilla Ice Cream
  • Blueberry-Krispie Bars

The experience:

  • Blueberry Crepe Station: Crepes hot off the grill and filled-to-order with blueberry compote and whipped cream.
  • Blueberry Yogurt Bar: Do-it-yourself blueberry-yogurt-crunchy-stuff parfaits.
  • Carving Station: Blueberry Glazed Pork Loin with Fresh Blueberry Sauce, Grits and Plantains, sliced and plated to-order.
  • Blueberry trivia days.
  • An all-blueberry booth at the local farmers market.

University of Massachusetts

For the University of Massachusetts, blueberries are the hook for spirited Top Chef-style promotions.

The menu:

  • Rosemary Chicken with Blueberry Sauce
  • Teriyaki Pork with Blueberry-Ginger Relish
  • Blueberry-Walnut Green Salad

The experience:

  • The “Best Blueberry Smoothie Contest” engaged student contestant judged by a panel of their peers.
  • Demos and tastings at various chef stations.
  • A free blueberry desserts day.