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U.S. Highbush Blueberry Council

Alison Sweeney and Blueberries Team Up to Encourage Healthy, Dynamic Living

Alison Sweeney with a bowl of blueberries

Folsom, Calif. – American women are multi-tasking more than ever, but still feel time-strapped1 and forced to compromise on things like fitness and nutrition – nearly half of all moms say they feel guilty that they’re not doing enough to take care of themselves2.

To help them maintain the energy and positive attitude to stay on track, Alison Sweeney, host of NBC’s “The Biggest Loser” and author of the upcoming novel “The Star Attraction” has teamed up with the U.S. Highbush Blueberry Council and little blue dynamos® to offer up healthy living inspiration throughout 2013. With two jobs and two kids, Sweeney is no stranger to the task of balancing work, family, nutrition and fitness, and she talks to women every day who are looking for motivation to help them and their families stay in shape.

“The key is to find certain foods and routines that enable you to maintain a healthy lifestyle without the struggle,” said Sweeney. “Blueberries are ideal for when you want to quickly throw together a nutritious meal or snack that doesn’t compromise on flavor. You can pop them in yogurt and smoothies, toss them with salads and healthy grains – or just grab a handful and go. I’ve found they help me stay focused and energized all day long.”

And Sweeney’s not the only one who gets a boost from blueberries – recent Harris polling shows that

–          78% of women who eat blueberries agree they add a little boost to their day3

–          76% agree blueberries fuel fun activities3

–          73% of moms agree their kids think it’s fun when they serve them blueberries4

This year, Sweeney will work with the Blueberry Council to motivate women through a series of Inspiring Dynamism videos, blog posts and social media interactions that relay her experiences, and encourage others to share their own. Consumers can explore more of Alison Sweeney’s favorite blueberry recipes and tips at www.littlebluedynamos.com, or by following little blue dynamos on Facebook, Twitter, YouTube and Pinterest.

 CONTACT:

Julie Stas

U.S. Highbush Blueberry Council

jstas@crt-tanaka.com

(212) 229-0500

About the U.S. Highbush Blueberry Council

The U.S. Highbush Blueberry Council represents blueberry growers and packers in North and South America who market their blueberries in the United States and work to promote the growth and well-being of the entire blueberry industry. The blueberry industry is committed to providing blueberries that are grown, harvested, packed and shipped in clean, safe environments. Learn more at www.littlebluedynamos.com.

  1.  Offer, Shira, and Barbara Schneider. “Revisiting the Gender Gap in Time-Use Patterns Multitasking and Well-Being among Mothers and Fathers in Dual-Earner Families.” American Sociological Review 76, no. 6 (2011): 809-833.
  2. Working Mother Research Institute
  3. Women 25-45*
  4. Moms aged 25-45 of kids under 18*

(*This survey was conducted online within the United States by Harris Interactive on behalf of CRT/Tanaka from August 22-24, 2012 among 2,114 adults ages 18 and older, among whom 476 are women age 25-45. This online survey is not based on a probability sample and therefore no estimate of theoretical sampling error can be calculated. For complete survey methodology, including weighting variables, please contact Emily Valentine at 804 675 8168.)

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