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U.S. Highbush Blueberry Council

Press Releases

Blueberry Council Launches “Positively Bluetiful” Partnership with Tia Mowry-Hardrict
Category: Press Releases

Blueberry Council Launches “Positively Bluetiful” Partnership with Tia Mowry-Hardrict

Actress, host and author will inspire moderate user audience with blueberry recipes, cooking tips and more Folsom, Calif. – Tia Mowry-Hardrict, actress, cookbook author and host of web series “Tia…
New Promotional Strategy Delivers Exceptional Results for Blueberry Council
Category: Press Releases

New Promotional Strategy Delivers Exceptional Results for Blueberry Council

USHBC’s first year-long, advertising-centric campaign on pace to exceed 2018 forecast Folsom, Calif. – The blueberry industry’s first year-long consumer advertising campaign is off to a ‘Positively Bluetiful’ start for…
Blueberry Consumption Set to Continue Climbing
Category: Press Releases

Blueberry Consumption Set to Continue Climbing

Research uncovers growth opportunities, guides the Blueberry Council’s upcoming summer campaign Folsom, Calif. April 10, 2017 – With global blueberry production up 40 percent 2012-2016 and projected to reach 1.45…
New Research Examines Blueberries’ Effect On Cognitive Function In Healthy Older Adults
Category: Press Releases

New Research Examines Blueberries’ Effect On Cognitive Function In Healthy Older Adults

FOLSOM, Calif. – March 10, 2017 –  New research published in the European Journal of Nutrition found that daily consumption of the equivalent of one cup of fresh…
Blueberry Council to Shift Consumer Perception on Seasonality
Category: Press Releases

Blueberry Council to Shift Consumer Perception on Seasonality

Council’s early 2017 marketing efforts geared toward increasing year-round consumption, targets millennials Folsom, Calif. Jan 18, 2017 – Many U.S. consumers believe blueberries are only in season May through August.…
Blueberry Production Projected to Surpass 1.4 Billion Lb. in 2016
Category: Press Releases

Blueberry Production Projected to Surpass 1.4 Billion Lb. in 2016

Consumption and sales keep pace with supply FOLSOM, Calif. (June 16, 2016) – The blueberry industry is projecting a 25 percent increase in North American production over a four-year span,…
Global Researchers Gather to Share Blueberry Health Findings
Category: Press Releases

Global Researchers Gather to Share Blueberry Health Findings

Annual Blueberry Council Research Symposium Brings Together Scientists and Industry on Exploration of Blueberries and Health Folsom, Calif. (April 28, 2016)  – For the second year in a row,…
For a Healthy 2016: Make Little Changes and Pass It On
Category: Press Releases

For a Healthy 2016: Make Little Changes and Pass It On

Actress/author Alison Sweeney, Blueberry Council encourage Americans to make little changes with friends and family to increase odds for success Folsom, Calif. (Jan. 5, 2016) – It’s no secret…
Blueberry Council Targets Families, Schools to Boost Blueberry Sales
Category: Press Releases

Blueberry Council Targets Families, Schools to Boost Blueberry Sales

School-focused programs drive consumer awareness, demand among families and schools Folsom, Calif., August 25, 2015 – With more parents including their children in the family decision-making process1, appealing to…
From Whitesbog to the White House – Happy 100th Birthday, Blueberries!
Category: Press Releases

From Whitesbog to the White House – Happy 100th Birthday, Blueberries!

In 1916, a New Jersey farmer sold the first commercial crop of blueberries – today, they grow in the White House kitchen garden Folsom, Calif., July 1, 2015 – Today…