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U.S. Highbush Blueberry Council

Consumers have spoken, are you listening?

Boise Fry Company (Boise, ID)
The Heat Beef Burger with blueberry compote, habaneros, lettuce and spicy ketchup.

Once again, industry trends show blueberries are the preferred berry among discerning customers. So have you started integrating blueberries into your dishes? With plant-forward innovation and sweet & savory versatility, operators can rely on blueberries as a go-to ingredient that align with the latest trends, appeal to consumers’ appetites and drive sales.

Research also tells us an ingredient’s adaptability to trending global flavors can be a real game changer. As a fruit indigenous to America, many are surprised to discover blueberry’s versatility in a variety of ethnic cuisines. Of all operators menuing blueberries, one in six serve ethnic cuisine. In fact, French, African, Indian and Caribbean cuisines are front-runners, according to our research. Blueberries are proving to be an easy way to make an unfamiliar dish less intimidating, while in turn, creating a new experience with an authentic dish.

Far from ubiquity, blueberries offer operators a chance to differentiate menus with new culinary creations. Knowing that over half of consumers find a blueberry menu item more appealing, operators can feel confident in experimenting with blueberries from burgers to beer, seafood to soup. Now get on it! More of your QSR and Casual Dining competitors are adding blueberries as their new trendy ingredient – a +20% increase since 2013!

As you start menu planning for 2018, keep these three trendy blueberry recipes in mind and be sure to explore our website for more menu inspiration.

Culinary Cocktails
Blueberry Rosemary
Moscow Mule

House-Made Condiments
Savory Blueberry Relish

Ethnic Flavors
Blueberry Chimichurri

 

Posted in: Blog, Foodservice